- The UI will be familiar to anyone who's used a scroller wheel/button, and there's a useful Cancel button just beneath it. The UI is fast and very intuitive (much more so than Nokia's Series 60 - the larger keyboard obviously helps, but the whole experience does feel fundamentally better designed) - perhaps this is why corporate users often feel as strongly about their Blackberrys as consumers do about their iPods? And note that these devices first enter corporates as toys for the execs, but rapidly become essential to these users ("out of my cold, dead hands..."), who will later be more likely to support projects that propose to use them for communications/IT/support/logistics/reporting/whatever solutions.
- It stacks all of your in- and out-bound voice, text and email messages in one date-separated list which is quite neat
- Email to/from the device is pretty good - it often retrieves mail faster than your desktop client. It saves emails (or data, generally) for sending later if you don't have a connection, but timestamps them as if they'd been sent when you wanted. This smart asynchronicity makes the device really useful for projects that both require data collection in the field and have a risk that the point of collection may not have great coverage.
- The email-and-voice means that you have a reason to have one master address book at last.
- The 240x240/65k-colour screen is extremely good, and protected behind tough glass(?)
- Other: the small magnet that switches of the screen if you put it in its holster: this helps give it huge battery life. You can switch off the radio to use it on the plane. The 7730 is tri-band, 7750 is dual-band.
- Phone is only good enough: your ear needs to be positioned just so, otherwise you can't hear it. Similarly, the keyboard is slightly too small for these fingers. And some users will ask where the stylus is (there isn't one: you type).
- It needs an Exchange or Notes server (yuck) to make the email bit work, which tends to limit it to corporate users. Support for IMAP coming next year perhaps.
- The battery life is so long that you'll forget to charge it.
- Suspect the platform is pretty closed compared to other mobile platforms. And it's definitely quite hard to develop for.
Update: the Blackberry name considered accessible and friendly, compact and efficient, and fun in this article on sound symbolism and branding:
Semantically, for instance, the name "BlackBerry" suggests accessibility; "berry" also connotes smallness compared with other hand-helds. But phonologically, according to Lexicon's research, respondents rate the b sound as most strongly suggesting relaxation. In other words, the two b's say that using this hand-held won't require a 200-page manual. The short vowels in the first two syllables lend crispness: pushing a few buttons will quickly accomplish your goal. The alliteration conveys light-heartedness, much as Kit Kat does. The final y, says Dr. Whissell, who has no connection to any naming company, "is very pleasant and friendly, which is why you often find it in nicknames."