The blank slate.
Most mobile companies show devices in use or an indicative user interface on the device. But O2 often present their devices as if they were blank but beautiful slates, ready to display anything or receive the impression of your literate texts. Here's the XDA Mantle, a device aimed at enterprise and field operations with "an in-built fingerprint scanner, so your data stays in safe hands". (Its name evokes safety and a sense of history: mantle-pieces and fireguards, organs that generate protective shell in molluscs, geological structure, orthodox garments...)
Ghosts (outside the machine).
Wheels, a Lego set in the Supplementary range. Sadly, the translucent blue ghosts on the packaging indicate building-potential - grander scenarios that the set might become a constituent part of - rather than the presence of a range of spectral figures, vehicles and structures suitable for restaging Pictish conflicts...
In both cases, blue as a colour indicating possibility.
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